Digital Sparks was born from the will to simplify tech concepts and innovations and make it accessible to the wider public. During my Executive MBA, I had the chance to meet people from different horizons, working in mature sectors, extremely bright and curious but rather uninformed on to what extent tech products and services could help them work faster, better and be a game changer in building competitive advantage for them…
I have been lucky enough to work in 3 successful start-ups, including Scalefast, an end-to-end ecommerce company that was sold several hundred million dollars after 2 successful fundraising series. All provided products and services made to build value for beautiful brands in the same mature sectors mentioned above.
This blog modestly aims at giving a short highlights on the digital world, from digital marketing, to business intelligence, SaaS go-to-market and GenAI, simplified sparks on what catches my attention.
With the hope -between the lines- to help fellow executives to get a quick overview on what makes tech innovations so important to track, and maybe, sparks that could help them become better prepared for what’s coming!
About me, my name is Amandine Soares, I am a passionate executive with 13 years multidisciplinary and multicultural experience in fast-growing start-ups and scale-ups. Led several strategic growth projects from the ground up in dynamic companies with an entrepreneurial mindset. Curious about innovation in the digital world: what makes the world turn faster and humans get better. You can find me on Linkedin here: Amandine Soares.
